Must My Wannabe Content Creator Friend Cease Exploiting Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. It's jarring to spot myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, she, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because the food gets cold.

She isn’t exactly an online personality yet, but she is trying to be. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a jumpscare: I might be no makeup on, an awkward face or photographed mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. The dynamic feels like our bond has transformed into me serving as her free crew. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her create material.

I appreciate that Marielle has supported me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I enjoy spending time with her, but I also want to experience it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Defence: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an viewership that values the craft behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my way of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not blackmail, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see the benefits the work we make together can get us: an opening. I know not all people likes being filmed, but often spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal videographer, but friends support one another in small ways. I thought filming a short video now and then would be enjoyable for her. Creativity flourishes in partnership, and having my friend around makes endeavors energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish our friendship profoundly and don’t want content creation to drive a wedge between us. I am ready to find middle ground: like asking before filming, and avoiding angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still respecting hers. Clearly content creation is not a substitute for real connection: it’s just part of how I experience life and I want her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Reader Opinions

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a friend point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to hear what her friend desires.
Emma, 27

It seems like you value each other, so cling to that and ensure it’s the focus in your friendship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even celebrities who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor genuine when she’s with Beth – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to change one another, but in each setting clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

In an online poll: has she been over-exposing their bond?

Mathew Baldwin
Mathew Baldwin

A software engineer and tech writer passionate about open-source projects and emerging technologies, with over a decade of industry experience.